NZSA — Website Sitemap

Recommended information architecture · July 2026

Prepared by Publica
First-pass draft for NZSA review · Rev 1

Primary page
Child / sub page
IA / design note
Audience pathway note
Home
Member portal (login required)
HOME
BECOME AN
ACTUARY
PRACTICE HUB &
THOUGHT LEADERSHIP
EVENTS
JOBS BOARD
FIND AN
ACTUARY
ABOUT NZSA
CONTACT
MEMBER
PORTAL
Homepage
Members first, then prospects/students, then public — per confirmed audience priority.
IA note: replace static hero-only layout with reusable modules. Keep the existing "find an actuary" search widget, it already works well.
Next event module
Latest thought leadership module
News feed module
CTA: Join us
Priority
Become an actuary
Non-member pathway: what, why, how.
Prospect/student journey. Evidence (Robin, Josh): lead with "what is an actuary" before exam detail.
The profession
What is an actuary?
Renamed & moved first (was "What does an actuary do?", 3rd position)
Priority
Why become an actuary?
The pathway
How to become an actuary
Study to qualify · becoming an actuary in NZ · talk to an actuary
Student life
New
Joining
Membership categories and joining
Consolidated from 4 current pages. Full 7-category structure handled as copy.
Form
Career opportunities
Links through to Jobs board
Practice hub and thought leadership
Merged from two separate, overlapping nav items.
IA note: "practice hub" vs "thought leadership" was clear to insiders, not first-time visitors (Session 2). One library, public + gated layers.
Public
Thought leadership & publications
Locked previews link through to member-only pieces
SEO
Member only (gated)
Professional standards & guidance
CPD
Consolidated from 7 FAQ-style pages
Resources & past papers
Named pain point — "really good stuff, no one finds it" (Josh)
Priority
Useful links & mortality reports
Events
Single filterable section, integrated with Humanitix.
IA note: currently entered 3x (site, Humanitix, Mailchimp). One source of truth.
Upcoming events
Past events
Archive / filter view
Annual conference and awards
New
Partnership opportunities
Jobs board
Promoted from 3 levels deep. Highest-clicked content per Mailchimp data.
Priority
Both members and employers. Keep existing /jobs/ URL for SEO continuity.
Employ or engage an actuary
Employer-facing entry point.
Directory
Find an actuary
Renamed from "search for a consultant". Add name-based search alongside existing practice/location filters.
Priority SEO
Employer content
How actuaries add value
Employment versus engagement
Advertise with us
Form
About NZSA
Consolidated from roughly 10 current pages.
IA note: includes the "Role of the NZSA" page named directly as an example of poor block-content layout — redesign priority, not just consolidation.
About actuaries and NZSA
Our people
Council + CE + past presidents + committees + about committees (5 pages merged)
Our strategy and governance
Awards and honours
Cross-link to Events > annual conference and awards
News
Demoted from standalone top-level nav (called "a bit of a waste of space" as it stands — Elri)
Contact us
Single page, linked from header and footer.
Enquiry pathways
General enquiry form
Form
Member portal
Login required. Location depends on the platform boundary decision (native vs embedded) — still open.
Currently just a login form with no visible member content — the clearest gap on the site today.
Self-service (must-have)
My profile
My membership
Tier, join date, downloadable certificate
My directory listing
Self-managed, simplified fields
My events
My committees
Member resources
Cross-referenced with public thought leadership library
Should-have
CPD log
Optional, self-managed
Should-have
Nice-to-have
Invoices and payment history
Discussed, not an agreed requirement in either session
Nice-to-have

Utility pages (footer navigation)

Privacy Statement
Website Terms & Conditions
Login
Members quick links
Employers quick links
Students quick links

Key decisions and rationale

Members and non-members are the primary navigation split. Differences between membership tiers and classifications (tertiary student, student, associate, fellow, retired, low income, non-practising/affiliate) are handled as copy within pages, not as separate top-level navigation.
Practice hub and thought leadership merged into one library because the distinction between them was clear to NZSA insiders but not to first-time visitors, and because gated resources were a named "hard to find" pain point.
Jobs board and Find an actuary promoted and renamed, because both are high-use areas currently buried several levels deep (confirmed by Mailchimp click data and direct feedback in Session 2).
Member portal is shown as a distinct area because its final home (native to the website or embedded in the future membership platform) is still an open decision, not because it should feel disconnected from the public site once launched.
"Our people" content consolidated from roughly five pages into one, directly reflecting the example discussed live in Session 2, with no sensitivities flagged by NZSA.
News demoted from a standalone top-level item and folded into About NZSA plus the homepage feed, since it was described internally as underused in its current form.

Information architecture notes

Navigation principles

  • Primary nav should not fragment by membership tier; tier and classification detail lives in page copy.
  • Single sign-on intended between the public site and the member portal once the platform is chosen.
  • Existing menu structure and functionality retained where it already works, per the approved project scope.

Audience pathways

  • Members: Home → Member portal (login) → self-service / CPD / directory / events
  • Prospects and students: Home → Become an actuary → what / why / how → join
  • Employers and public: Home → Find an actuary or Jobs board

Content and SEO

  • Redirect plan required before launch to protect current search rankings.
  • Searching "NZSA" alone currently returns unrelated results; needs addressing as part of the rebuild.
  • This sitemap is provisional until the full content audit is complete — treat as a starting point, not a final structure.